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 Judson would like to proudly extend our greatest appreciation to Lori Clark for assisting us to make Judson and Company look sensational. Recently, Lori debuted Judson’s new, larger booth at the Atlanta International Gift & Home Furnishing Market AND took top prize for Outstanding Visual Display! Not only did Judson and Lori win the top prize, and amongst some of the biggest corporate wholesalers in the nation, but our new improved design and location brought us record sales. Lori selected vintage, discount items for the booth, featuring bold yellow, charcoal, and cream colors, and made the display look like a million bucks.
Customer’s said of the booth while passing, “Ooh, I bet this jewelry is expensive.” They were overjoyed to learn how low the prices were, and shocked to learn that they would receive an additional 25% discount!
According to Lori Clark, “This is a prime example of how visual display makes all the difference in the world for perceived value. Great visual display really does pay for itself.”
Valentine’s jewelry is no limited to themed jewelry with hearts. In actuality, women and men want jewelry and watches that can be worn for the full season, even the whole year. While some may want to purchase jewelry covered with hearts and inscriptions, and these items do play a role in creating attention-grabbing seasonal displays, it is vital to select fashion jewelry for your Valentine’s customers that are wearable beyond February 14.
Judson has collected a wonderful selection of jewelry perfect for this season. Our “love knot” necklaces are the perfect, understated example. Made with natural stone, these items come in beautiful spring colors of citrine, hot pink, lavish red, chocolate, coral, baby pink, aqua and turquoise. Our natural stone collection is available in bracelets, earrings, necklaces, as well as necklace sets.
Other perfect items for the season include pearl beads, lockets, and cameos. These fashion jewelry items capture the romance of the season and the timeless, classic beauty for year round wear. When selecting wholesale fashion jewelry for your boutique’s this year, make sure to look for those classic items to include with your themed Valentine’s jewelry. Also, be sure to stock items for women to buy for men, such as Judson’s collection of terrific men’s watches, from classic styles to collegiate versions.
 There is a lot of competition out there for Valentine’s sales. Getting noticed can be a difficult challenge. Creating typical displays with heart balloons and red streamers will not do much for sales anymore. Finding a creative edge that suggests value to your product and excellent customer service is essential. Additionally, jewelry and fashion are competing with chocolate and flowers, those “lazy” gifts that men so often opt for at the last moment.
Ask any woman her preference for Valentine’s gifts, and unilaterally the answer will be fashion accessories and jewelry over candy and roses. So, how can a fashion boutique get its fair share of the Valentine’s market; particularly, since jewelry and fashion accessories are the first choice for women? Well, for a retail boutique the answer is to demonstrate it through store displays.
Since we are asking customers to “think outside the chocolate box,” then, simply demonstrate it. Find an empty heart shaped box, and display earrings, rings, pins, and brooches. It relays the message that chocolate is gone all to quickly, but jewelry lasts!
Other display techniques involve tugging at the heart. Create romantic vignettes that allude to an evening of passion. Place a guitar or violin upon sheet music, add a single pink rose, all surrounding a collection of beautiful jewelry perfect for the season. Such a display offers the thought of an evening of dining, music, and beautiful jewelry. And this is just what a woman loves.
Another display could take roses, either singularly or by the dozen, and create a vivid visual by placing assorted cocktail rings in the middle of the each rose. Soft pink petals, scattered on a table top, then layered with pearls can make another beautiful presentation. In the least, this will express the concept of giving jewelry with roses, as well as remind the customer that the perfect gift includes items that won’t wilt away.
 As always, lighting and smart color choice are essential; and, since it is the season of romance, utilize dramatic lighting and soft, sexy colors. Red and shadowy black are perfect as well. And to add a bit of dazzle, sprinkle in a few metallic elements.
Finally, remember to market to men that may not normally walk through the doors, or even window shop. Get the word out that your boutique is as convenient as a florist or running into Target. If your boutique can offer Valentine’s day delivery, it is a wonderful incentive for those down-to-the-last-minute men. Have your best customers create their own wish lists as a Valentine’s registry to make shopping easier for men. And of course, whatever your customer buys, offer to wrap it beautifully, as well as package it in romantic ways, such as baskets, or with a small floral arrangement.
This Valentines, take advantage of our improving economy and reach out and grab your fair share of the Valentine bouquet. CLICK HERE to browse Judson’s Valentine’s collections… and click here to browse our displays.
 
The NEW Judson Booth:
Updated with Beautiful New Design and Fabulous Wholesale Jewelry
Friday, January 13 – Monday, January 16: 9 a.m. – 6 .pm.*
Tuesday, January 17: 9 a.m. – 2 p.m.
Booth 3-4-1301 (Buildiing 3, Floor 4, Booth 1301)
CLICK HERE TO VISIT AMERICASMART WEBSITE FOR MORE INFO, INCLUDING DIRECTIONS
Please join Judson and host Lori Clark in Atlanta, beginning Friday, January 13, at AmericasMart Home and Gift Show. Lori will be exhibiting the best of the best from Judson, and in a new, updated booth, now front and center, including a large collection of fashion rings, bracelets, necklaces, and earrings. Come see in person the dazzling selection that Lori has this upcoming season. And also enjoy JudsonÕs low wholesale prices for fashion jewelry. Unbeatable prices for amazing quality, beauty, and service.Lori and the Judson Girls are always eager to consult with our customers. With a low minimum and excellent quality and prices, the Judson booth has become known as the must-stop-and-shop booth. BE SURE TO VISIT OUR NEW BOOTH TO REGISTER FOR A FREE $500 SHOPPING SPREE!!!
 Judson and Company have stocked a huge collection of low priced, wholesale, collegiate stocking stuffers. With over 30 top universities to select, our collection of stocking stuffers include, sock monkeys with college logos, key chains, playing cards, mirror compacts, ornaments, tree toppers, and so many more. Each item contains a university logo – additionally, most of these items are not holiday themed, and will sell in stores well into next season!
Priced as low as $3.00 an item, Judson’s stocking stuffers have been the hit of the season. Click HERE to view our collection of these cute and clever plus-sell items.
Dear Judson Collegiate Customers:
We are proud to announce our brand new tool for our growing collegiate line and your retail sales, the Judson Collegiate Newsletter. This newsletter is a periodical issue that will inform our wholesale collegiate jewelry and accessories customers about upcoming promotions, new products, and even items that are not in stock yet . . . but coming soon! You will be the first to see and hear about new items arriving – stay tuned in to the buzz before it hits the web!
Click the Join Our Mailing List below to enroll, and take your first sneak peek at the bottom of this email to get a newsletter preview at some upcoming items!
Sincerely,
Julie Montgomery, “Jules”
Collegiate Sales Representative
Judson
CLICK HERE TO REGISTER
  Yes, 8 weeks of holiday shopping is upon us! From now until even the last week before Christmas, Judson is here with our excellent customer service, including same day shipping, to keep your boutiques stocked. We have filled our warehouse with 1000s of new items perfect for holiday sales……. from scarves to new jewelry arrivals…… Judson is prepared to assist our customers anyway we can. Here’s to a terrific holiday shopping season! Also browse our Holiday Themed Jewelry. Be sure to stock up on the season’s hottest seller, the wrap band watch, as these items are flying off of boutique shelves this season, and are the perfect price point for gifts.
 Luxurious NEW scarves, neck wraps, and head wraps are now in stock! Made of acrylic blend, these beautiful new items perfectly mimic quality wool. Soft and durable, our new wholesale scarves also feature beautifully low prices. Judson has stocked over 100 new, fashionable items. Take advantage of our volume discount and triple your retail pricing strategy, as these wonderful scarves will easily sell in the $20 range in your stores and boutiques. BROWSE HERE and select from our large inventory.
New patterns of our scarves and head wraps include classic crochet, floral, houndstooth, and plaid. The colors range from deep royal purples and blues, hot pinks, and numerous rich earth tones.
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Judson would like to proudly extend our greatest appreciation to Lori Clark for assisting us to make Judson and Company look sensational. Recently, Lori debuted Judson’s new, larger booth at the Atlanta International Gift & Home Furnishing Market AND took top prize for Outstanding Visual Display!
